Calzedonia Group, a stalwart in the fashion industry, has undergone a transformative rebranding and emerged with a dynamic new identity – Oniverse. This strategic shift mirrors the diversified portfolio and expansion initiatives spearheaded by Sandro Veronesi, the company’s president and majority shareholder. Evolving from its roots in lingerie and hosiery, the group has ventured into diverse sectors, including luxury yachts and wineries.
President Sandro Veronesi elucidated the reasoning behind the change, stating, ‘We’ve experienced significant growth in recent years, driven by various acquisitions. With multiple distinctive brands under our umbrella, we opted for a name that stands independently from the individual brands within the group.’
Oniverse, a name carefully crafted as ‘the anagram of the surname Veronesi,’ encapsulates well-known brands such as Intimissimi, Tezenis, Falconeri, Atelier Emé, and the Italian winery chain Signorvino. Recent additions to the Oniverse family include the esteemed Italian label Antonio Marras and luxury yacht builder Cantiere del Pardo.
Rooted in Verona, Italy, originally as Calzedonia in 1986, Oniverse boasts an impressive track record. In 2022, the group achieved a remarkable revenue of €3 billion, connecting with customers through a network of over 5,300 monobrand stores across 56 countries. Notably, consulting firm Pambianco has positioned Oniverse at the forefront of its 2023 ranking of Italian fashion groups, signaling substantial stock market listing potential, surpassing industry stalwarts such as Armani and Golden Goose.
Embracing a new era of diversified excellence, Oniverse builds on its legacy while venturing into exciting realms beyond traditional boundaries. Explore the transformative journey with Oniverse, where innovation meets tradition and fashion transcends expectations.
