Explore the allure of Naked Copenhagen’s new flagship store in Paris, a long-awaited project that has finally come to fruition. As a part of the Courir Group, this Danish sneaker brand is making its mark at 38 Rue Sainte-Croix-de-la-Bretonnerie in the vibrant Marais district, marking its first venture beyond Denmark. Delve into the details of this Nordic-inspired haven for sneaker enthusiasts.
Parisian Debut and Design Elements: Naked Copenhagen’s flagship, opening its doors on January 16, brings a touch of Nordic elegance to Paris. Located in the trendy Marais district, the 300-square-meter store boasts clean lines, organically shaped furniture, and a palette of solid hues. Sky blue and buttery yellow create a welcoming atmosphere, showcasing the brand’s Scandinavian DNA. The boutique strategically places an oversized screen displaying lifestyle images, adding a dynamic touch to the space.
Premium Footwear and Fashion Assortment: In the realm of footwear, Naked Copenhagen offers an array of premium sports brands, including New Balance, Asics, Nike, Adidas, Timberland, and Saucony. The collection extends beyond sneakers to include ready-to-wear pieces from exclusive labels like Stüssy, Martine Rose, Kernemilk, Oval Square, and Aries. The store also features accessories such as eyewear, bags, candles, and more, providing a comprehensive shopping experience.
Inclusivity and Future Expansion Plans: While the store primarily caters to women, it embraces inclusivity by offering sizes up to 43 and even featuring a selection for kids. Looking beyond its Parisian debut, Naked Copenhagen has ambitious plans to target major European cities, with the next location still under wraps. Future aspirations include expansion into the United States (New York or Los Angeles) and Asia (Tokyo or Shanghai).
Acquisition and Online Presence: Acquired by the French Courir Group in 2021 and later purchased by British JD Sports in 2023, Naked Copenhagen conducts a significant portion of its global sales, approximately 80%, through its online platform. The successful launch of the French version of its e-shop in 2022 further solidifies its digital presence.
Explore the fusion of Scandinavian elegance and sneaker fashion at Naked Copenhagen’s Parisian flagship, setting new standards in the world of premium footwear.