Tokyo Talkies, the fast-fashion frontrunner under Brand Studio Lifestyle, proudly secured the title of ‘Gen Z Brand of the Year’ at Myntra’s prestigious ‘Tech Threads’ event in Bengaluru. Recognized for its trendsetting prowess and resonance with India’s vibrant youth, Tokyo Talkies emerges as a beacon of style and innovation.
Expressing gratitude, Shyam Prasad, CEO of Brand Studio Lifestyle, remarked, «This Myntra award is a testament to our team’s dedication and the unwavering support from our customers. Tokyo Talkies encapsulates the dynamic spirit of Generation Z, making contemporary western wear effortlessly accessible and affordable for the modern Indian woman.»
Receiving the award reaffirms Brand Studio Lifestyle Private Limited’s commitment to continual innovation, leadership, and the creation of cutting-edge womenswear. Tokyo Talkies, celebrated for its youthful, streetwear-inspired aesthetic, recently unveiled a winter collection featuring loose denim, metallic puffer coats, and bold graffiti-style prints.
Founded in 2015 and headquartered in Bengaluru, Karnataka, Brand Studio Lifestyle Private Limited operates on a ‘house of brands’ model. In 2021, the company launched GetKetch, an exclusive direct-to-customer e-commerce platform featuring Tokyo Talkies and other prominent labels like Vishudh, Ketch, Locomotive, Highlander, and Hoop.
