Immerse yourself in the epitome of luxury as Molton Brown, the prestigious beauty and fragrance brand, welcomes you to its latest store in the vibrant heart of South London’s Clapham, nestled on the lively Northcote Road.
In collaboration with the esteemed British brand agency Dalziel & Pow, the Northcote Road store seamlessly channels Molton Brown’s heritage, boasting a ‘calming, botanical, and sophisticated ambience.’ Infused with a contemporary twist inspired by its origins as a 1970s hair salon, the store features natural rattan textures, energy-conscious lighting, and lush greenery.
Embark on an immersive journey that goes beyond the ordinary. The store offers exclusive private fragrance consultations, forging a unique connection between each customer and their signature scent or a bespoke home fragrance. Elevating the experience are personalized gifting consultations and an engraving service, adding an exquisite touch to eau de parfum and eau de toilette bottle choices.
Molton Brown’s unwavering commitment to sustainability takes center stage with its expanding Refill collection for body, hand, and home. Crafted from 50% recycled plastic, the bottles align with the brand’s ‘Return. Recycle. Reward’ scheme, offering a 10% discount in-store as an eco-conscious incentive.
Steve Clark, Molton Brown Senior Director, Retail & Hotel, shares, ‘We believe that the most important part of our customer’s relationship with Molton Brown is how we make you feel. That’s why we’ve been investing in the physical store environment over the last few years in a way that puts the senses at the heart of what we do, providing [an] immersive experience.’ Indulge in the luxury of Molton Brown on Northcote Road, where each visit is a sensory delight.