Miami Swim Week The Shows returns July 13-18 at the SLS South Beach Hotel, featuring the latest in swimwear and resort fashion, along with a new virtual swimwear metaverse.


This year will showcase the Summer 2023 collections from the swimwear and resort fashion industry’s top designers and innovators, there will be spaces dedicated to fashion technology, beauty and summer lifestyle, including more than 100 new swimwear designers from around the world.

Several well-known Florida-based swimwear brands, including Tiare Hawaii, Dayz Daze, Maxine, Bikinilista, Onalaja, Dobikinis and Supermodel Swimwear, will present their new collections with runway shows.

«From sustainable and eco-friendly fashion, to metaverse digital fashion and NFT collections, this year’s Miami Swim Week The Shows will be something completely new in the fashion world. Designers from more than 70 countries will come and participate in 50 live fashion shows and pop-up events,» said Moh Ducis, founder and CEO of Miami Swim Week The Shows.

Miami Swim Week will feature a metaverse of fully interactive luxury swimwear runway shows and the first-ever social impact swimwear NFTs. The goal of the initiative is to remove barriers to entry for the traditional fashion industry.

«Digital swimwear fashion in a decentralized metaverse offers a level playing field and equal opportunity and empowers designers and artists from around the world,» added Ducis.

This year, Miami Swim Week is collaborating with the innovative fashion commerce app Runway Buy, which allows all items from all runway shows to be purchased in real time through its proprietary cloud-based interactive video platform.

VIP tickets for the Grand Opening of Miami Swim Week The Shows, will go on sale in the form of NFT in mid-June.

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