Merrell, the esteemed U.S. footwear brand, is proud to announce the appointment of Pallav Tamaskar as its Chief Marketing Officer, effective November 30. In this pivotal role, Tamaskar will lead the charge in shaping Merrell’s global marketing strategy, orchestrating modern and integrated campaigns, optimizing full-funnel media planning, and instigating cultural relevance through groundbreaking collaborations and purpose-driven brand initiatives.
Tamaskar, a seasoned professional in consumer packaged goods and media, joins Merrell from THG, where he served as the Executive Vice President and Managing Director of Myprotein North America. His extensive expertise includes executive roles at ESPN (The Walt Disney Company), contributing significantly to transformative marketing tactics across ESPN’s master brand and college sports portfolio.
As a testament to his illustrious career, Tamaskar has held key marketing positions at Fortune 100 companies, both domestically and internationally, including PepsiCo and Procter & Gamble.
Expressing his excitement, Tamaskar stated, «As an avid outdoor participant, I am thrilled to infuse my passion for marketing and consumer experiences into Merrell. Joining the team, I look forward to contributing to the brand’s future growth.»
Janice Tennant, Global Brand President of Merrell, emphasized Tamaskar’s innovative leadership, stating, “Pallav is an innovative leader and talent builder, with a strong track record of growing global brands and pioneering digital marketing strategies to accelerate consumer demand creation.»
«With his experience leading brands through transformation, Pallav will play a pivotal role in shaping Merrell’s narrative, delivering captivating consumer experiences to foster demand creation and brand loyalty.”
Established in 1981, Merrell has been a trailblazer in the footwear industry, operating as a wholly-owned subsidiary of Wolverine World Wide since 1997.
Pallav Tamaskar’s addition to Merrell marks an exciting chapter, poised to drive the brand’s global marketing efforts with strategic vision and innovative approaches.
