Discover the Best Luxury Shopping Experience in St Germain
Max Mara is proud to announce the grand reopening of its iconic boutique in St Germain, an address that exudes elegance and sophistication. Nestled at the crossroads of 37 rue du Four and rue Bonaparte in the heart of Paris’ 6th arrondissement, this historic store has undergone an extensive renovation to offer an unparalleled shopping experience.
Combining Tradition with Vision
Step inside the newly renovated 550-square-meter boutique, seamlessly extending from the ground floor to the second floor of the historic building while preserving its classic charm. This space is a testament to the early vision of Achille Maramotti, the visionary founder of Max Mara, who was captivated by the neighborhood’s unique blend of intellectual distinction and youthful energy.
Personalized Luxury Services
Our revamped boutique now boasts a team of dedicated personal stylists on hand to enhance your shopping experience. For an exclusive and intimate experience, we offer private salon appointments, where you can explore Max Mara’s tailor-made collections. As a special treat, our Very Important Clients Room awaits, providing a cozy ambiance with options for coffee or champagne by a warm fireplace. Here, you’ll discover a carefully curated selection of luxury ready-to-wear, accessories, and leather goods.
A Haven of Style and Culture
Designed as an oasis of style and sophistication, our boutique features museum-quality art, including exquisite pieces from the prestigious Maramotti Collection. Adorned with vibrant colors, sought-after furnishings, and luxurious materials, such as elegant green Calacatta marble columns, this store is a feast for the eyes. The magnificent helical staircase, covered in jute, pays homage to the historic tapestries of the building.
Fashion Journey on the First Floor
Ascend to the first floor, where generous windows illuminate the aged oak parquet flooring in a charming French herringbone pattern. At the heart of it all is an elegant «sewing salon» dedicated to Max Mara’s iconic coats, including Teddy, Ludmilla, Manuela, and the renowned 101801. Don’t miss our captivating LED wall installation that showcases these iconic coats in a dynamic, almost airborne presentation.
Honoring a Cherished Legacy
Nicola Gerber Maramotti, worldwide ambassador of Max Mara and the driving force behind the group’s European stores, shares, «The Saint-Germain district is very dear to my heart; it is precisely at 37 Rue du Four that my father-in-law, Achille Maramotti, opened his first Max Mara store in Paris.» This location, steeped in intellectual and cultural history, was frequented by luminaries like Jean-Paul Sartre, Simone de Beauvoir, Juliette Gréco, and many more. The neighborhood’s legendary breweries, including La Lipp, were the preferred haunts of our founder Achille.
Relive a Timeless Atmosphere
Our aim is for every visitor to relive a piece of this historical atmosphere as they walk past 37 Rue du Four, within this magnificent French house. We’ve meticulously expanded and renovated this space especially for you, and we invite you to explore the intersection of tradition and innovation at Max Mara’s revitalized boutique in St Germain.
Experience Luxury Shopping in St Germain: Max Mara’s Renovated Boutique Awaits