However, after two years of operation, Mango has decided to shut down its marketplace.
The decision to discontinue the sale of these complementary brands was made with the aim of enhancing Mango’s proprietary sales channel and technological capabilities to provide an even better customer experience. While the marketplace was initially launched in six markets, including Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France, the company has chosen to refocus its efforts.
Mango places a strong emphasis on its online channel, which accounted for 36% of its business in the last fiscal year. In the first half of 2023, the brand’s e-commerce operations experienced a 10% growth compared to the same period in the previous year, with the mobile application being the platform that saw the most significant increase in revenue.
Founded by Isak Andic in 1984, Mango reported impressive sales growth of 20.3% in 2022, reaching a total of 2.688 billion euros. By the end of the fiscal year, Mango had a presence in 115 markets, utilizing various commercial formats.