In a significant leap towards sustainability, Mango, the renowned Spanish fashion brand, is set to introduce regenerative cotton into its collections, with the first pieces hitting the market by 2024. Collaborating with Materra, a leading British-Indian company specializing in regenerative cotton cultivation, Mango aims to revolutionize the fashion industry’s environmental impact.
Regenerative agriculture, known for its positive effects on land, biodiversity, and local communities, takes center stage in Mango’s commitment to sustainability. The strategic partnership ensures complete traceability across the cotton value chain, leveraging Materra’s Co:Farm platform. This technology empowers Indian farmers to collect crucial soil and crop data, monitoring essential indicators like soil health and water usage.
Andrés Fernández, Mango’s Director of Sustainability and Sourcing, emphasizes the brand’s dedication to creating a fairer society and reducing the fashion industry’s ecological footprint. Aligned with Mango’s overarching sustainability strategy, «Sustainable Vision 2030,» this initiative follows earlier successes such as the circular denim collection launch and the collaboration with Pyratex announced on World Oceans Day.
By introducing regenerative cotton and fostering strategic alliances, Mango accelerates its journey towards making 100% of its fibers sustainable by 2030. Witness Mango’s continued strides in shaping the future of sustainable fashion.
