Mango, the renowned Spanish clothing retailer, celebrates a substantial double-digit surge in sales during the recent Black Friday and Cyber Monday shopping events. The family-owned company strategically offered discounts of up to 50%, capturing the attention of eager shoppers and contributing to its remarkable performance.
Cesar de Vicente, Mango’s Global Retail Director, shared insights on the exceptional results, stating, «We witnessed record-breaking sales on these pivotal shopping days, both online and in our brick-and-mortar stores.»
Looking ahead, Mango is poised for expansion, with plans to double its U.S. store count to 40 by the next year. The success during Cyber Week sets an optimistic tone for the remainder of the holiday shopping season.
In the competitive U.S. retail landscape, Mango’s growth strategy involves enticing discounts, expanding physical stores, and enhancing its online presence. The National Retail Federation anticipates a 3% to 4% growth in retail sales for the entire November-December holiday period.
Mango, maintaining consistency with discounts compared to the previous year, thrives on global expansion efforts, particularly in the U.S., Italy, and India. The company strategically positions itself against newer market entrants like Shein, emphasizing in-house design, party wear, and an increased number of stores. Notably, Mango’s online sales contribute significantly, representing 36% of total revenues.
In 2021, Mango’s sales soared to an impressive 2.68 billion euros ($2.8 billion), surpassing pre-pandemic levels by 13%. The momentum continued into the first half of this year, with sales reaching 1.4 billion euros—a remarkable 30% increase compared to the same period in 2019.
Mango’s success story underscores its resilience and strategic approach in navigating the dynamic landscape of holiday retail, positioning itself as a key player in the global fashion market.