In a significant stride, Thélios, the eyewear powerhouse under the esteemed LVMH group, has officially finalized an agreement to acquire Barton Perreira, the distinguished US eyewear brand favored by luminaries in film and music. This confirmation follows reports by the Wall Street Journal (WSJ), marking a strategic move for both entities.
Thélios, confirming the signed agreement, anticipates completing the acquisition in the upcoming weeks. Alessandro Zanardo, Thélios’ CEO, expresses optimism about the potential for Barton Perreira’s expansion, citing its well-established presence in the USA.
While the WSJ estimates Barton Perreira’s valuation at approximately $80 million (€75 million), Thélios, approached by AFP, opted not to disclose financial details.
This strategic move comes on the heels of Thélios’ recent acquisition of French eyewear brand Vuarnet in early September, underscoring its commitment to portfolio expansion. The precise value of the Vuarnet transaction remains undisclosed.
Originally a joint venture between LVMH and Italian producer Marcolin, Thélios transitioned to full control under the LVMH group at the close of 2021. The Barton Perreira acquisition aligns seamlessly with LVMH’s broader vision to fortify its position in the competitive eyewear market, showcasing a dedicated effort to enrich its portfolio with iconic and influential brands. Explore this milestone as LVMH’s Thélios reshapes the landscape of the eyewear industry.