Louis Vuitton is set to captivate Hong Kong with its highly anticipated Men’s Pre-Fall show in November, adding another dazzling chapter to the French luxury brand’s presence in China. Designed by the renowned Pharrell Williams, this collection is scheduled to make its debut on November 30, marking a significant milestone as the first brand-new Pre-Fall collection unveiled in China.
Last September, Vuitton brought its Men’s Spring/Summer collection to the picturesque coastal resort of Aranya, China, where the fashion narrative unfolded amid striking giant sculptures within a vast sandbox, offering a poetic sequel to its designs.
In an official statement, Vuitton hailed Hong Kong SAR (Special Administrative Region) as a city where ancient traditions seamlessly blend with a cutting-edge modern skyline. It is a cosmopolitan and vibrant metropolis that has long served as a crossroads of diverse cultures and flourishing commerce, resulting in a dynamic hub renowned for its art, culture, and industry.
Vuitton also hinted at an upcoming announcement regarding the precise location of the show, promising an exciting reveal.
The fashion house emphasized its enduring connection with Hong Kong, a bond that spans over four decades, dating back to 1979 when the first local store opened its doors in East Tsim Sha Tsui. Over the years, Vuitton has further solidified its presence in the city by curating exhibitions such as ‘A Passion for Creation and Time Capsule’ and publishing a dedicated City Guide, providing visitors with a unique, insider’s perspective.
Louis Vuitton expressed immense enthusiasm for tapping into the vibrant spirit of Hong Kong SAR through the artistic vision of its Men’s Creative Director, Pharrell Williams, during the Men’s Pre-Fall 2024 show.
Williams made his remarkable debut for Vuitton in Paris in June, a landmark moment in the French menswear fashion scene. The event, held at the historic Pont Neuf, attracted an array of stars including Zendaya, Kim Kardashian, LeBron James, Lewis Hamilton, and Didier Pogba to the front row, with a show-stopping performance by Beyoncé and Jay-Z, adding to the grandeur of the occasion.