Loro Piana, the esteemed luxury brand, is proud to announce the grand reopening of its flagship store in Dubai after a comprehensive renovation. This momentous occasion is coupled with the introduction of a brand-new retail concept that reflects Loro Piana’s iconic style and commitment to elegance.
Situated within Dubai Mall’s Fashion Avenue, the revitalized store now occupies two floors, seamlessly connected by an elevator and a private entrance. The newly unveiled interior design embodies Loro Piana’s minimalist aesthetic, artfully blending natural materials, a warm color palette, and exquisite details such as oak wood and Carabottino marble. Notably, the store’s facade has been meticulously reimagined by architects Jun Aoki and Yoshihiko Takeuchi, who have adorned it with handcrafted terracotta ceramic tiles from Italy, inspired by the soft and graceful textures of Loro Piana fabrics.
This renovation is not just a physical transformation but a return to the heritage of the maison and the enduring legacy of Sergio Loro Piana. It’s presented in a timeless and thoroughly modern manner, signifying the brand’s commitment to both its history and innovation.
The first floor of the flagship store is exclusively dedicated to VIP clients, offering private salons where they can explore the Fall/Winter 2024 collection in absolute privacy. Additionally, a special Dubai Mall capsule collection is available for discerning shoppers. On the ground floor, the general public can access Loro Piana’s latest collections, each a testament to Italian craftsmanship and style.
Loro Piana currently boasts two prominent stores in Dubai, with the other location conveniently located in the Mall of the Emirates.