In a standout performance, Live Unlimited, the leading curve womenswear specialist, has reported an impressive 40% surge in net sales for the year 2023, reaching a substantial £13.8 million. This marks a continuation of the brand’s robust sales growth, building upon the previous year’s turnover, which skyrocketed from £5.8 million in 2021 to £9.8 million.
While specific profit figures were not disclosed, Live Unlimited underscored the resilience of its business model, particularly in challenging times. The brand’s comprehensive control over the manufacturing process, from in-house print development to sourcing through established suppliers, positions it strategically to navigate market fluctuations and current supply chain challenges effectively.
Live Unlimited emphasized the versatility of its offerings, with a spotlight on dresses and blouses that seamlessly transition from casual to dressy. This versatility not only aligns with evolving fashion preferences but also contributes to the enduring appeal and longevity of its products.
The remarkable surge in sales coincided with Live Unlimited’s strategic expansion initiatives. The brand introduced new lines, including its inaugural swimwear collection in May 2023 and an expansion into petites in August. Strengthening its retail footprint, Live Unlimited made a notable online debut on M&S in April, joining esteemed stockists such as John Lewis, Next, and Zalando. CEO and co-founder Rachel Heather expressed plans to further cultivate the partnership with M&S throughout 2024.
Reflecting on the accomplishments of 2023, co-founder Tracy Egan acknowledged the challenges faced and highlighted Live Unlimited’s significant strides. Looking ahead to 2024, Live Unlimited is poised for a website revamp next month and anticipates international expansion in the summer.
