Discover the latest chapter in Lacoste’s legacy as we proudly announce the newest addition to our roster: tennis sensation Arthur Fils. In a strategic move blending sport and style, Lacoste solidifies its enduring connection with tennis by partnering with the youngest player in the men’s top 50, Arthur Fils, who claimed his first ATP title at just 19.
Joining the ranks of tennis icons like Novak Djokovic and Daniil Medvedev, Fils, the reigning number one in his category, has chosen Lacoste as his ally for progression. As your go-to equipment supplier, Lacoste is not only supporting Fils on the court but also showcasing his flair as the ambassador for our exclusive textile and eyewear collections.
Lacoste CEO Thierry Guibert emphasizes the symbiotic journey, stating, «Arthur’s professionalization aligns seamlessly with our commitment to accompany him on his path to victory. His desire to inspire the next generation of players resonates with the values we hold dear.»
In the realm of Grand Slam and Masters 1000 victories, Arthur Fils embodies the promise of a champion, making this partnership with Lacoste a standout collaboration. As we tread the path of victory together, Fils sees Lacoste as more than just an iconic brand; it’s a company that provides excellent daily support, especially during major tournaments, enabling him to leave an indelible mark on the world of tennis.
Lacoste and Arthur Fils: A powerhouse partnership, where tradition meets the future, both on and off the tennis court. Explore the iconic journey as we pave the way for a new era in sports and style.
