La Redoute, the leading French e-tailer in fashion and homeware, reinforces its Spanish operations with the appointment of Damien Poelhekke as CEO for La Redoute Spain. Bringing a wealth of experience from Zalando and a successful stint as the managing director of Made.com, Poelhekke, a Netherlands native, assumes a pivotal role in steering the Spanish division.
Poelhekke’s career journey, initiated in investment banking in 2010, showcases a diverse skill set, underlined by significant roles in digital and branding for brands like Zalando and Made.com. His success extends to accolades for a personal project—a facial skincare label.
La Redoute’s strategic vision for the Spanish market is anchored in delivering an exceptional customer experience both online and offline. The company pledges to exceed consumer expectations by offering innovative solutions and ensuring an unparalleled brand journey.
Expressing his enthusiasm, Poelhekke stated, «After my experiences in business development at Zalando and Made, I am very motivated to explore the Spanish market and meet the challenges that will arise.»
With a 29-year footprint in Spain and part of the Galeries Lafayette group since 2017, La Redoute strategically shifts its focus in response to market dynamics. The company aims to fortify its position in decoration and furnishings, aligning with strategic objectives for 2024/2027.
Damien Poelhekke’s appointment signifies La Redoute’s commitment to strategic growth and success in the dynamic Spanish market. Stay tuned for the innovative strides La Redoute Spain is set to make under his leadership.
