In a strategic move, L:A Bruket, the renowned Swedish beauty brand celebrated for its natural and organic skincare products, welcomes Jean-Christophe Jourde as the new CEO. Formerly associated with Estée Lauder for nearly 15 years, Jourde brings a wealth of expertise to lead the premium brand into an exciting new phase, succeeding Stanislas Le Bert.
Jourde’s extensive experience includes key roles at Estée Lauder, such as Managing Director for Germany and President for France, North Africa, and the Oceania region. Since 2020, he has served as Managing Director for Europe, Middle East, and Africa for the Clinique brand, also overseeing eco-responsibility and corporate citizenship for the Estée Lauder group.
Experienced Capital Partners, the majority stakeholder in L:A Bruket since 2019, continues to support the brand founded in 2008 by Swedish entrepreneurs Monica Kylén and Mats Johansson. L:A Bruket’s premium skincare offerings, inspired by the west coast of Sweden, cover face, body, hair, and home.
With boutiques in Paris, a presence at Galeries Lafayette Haussmann, shops in Sweden and Germany, and expanding footprints in Asia, L:A Bruket has experienced remarkable growth. While specific sales figures remain confidential, the brand is recognized as a fast-growing entity under Experienced Capital Partners, alongside beauty brand Oh My Cream!, fashion brand Sessùn, and Le Slip Français. Embark on a natural beauty journey with L:A Bruket, where tradition meets innovation, and discover the transformative power of organic skincare.
