Dr.Jart+, the renowned Korean skincare brand, has made an exciting announcement by appointing K-pop sensation Enhypen as its very first global ambassador.
This collaboration is set to kick off with a captivating campaign titled ‘Supercharged Repair, Cicapair,’ which introduces the new Dr.Jart+ Cicapair line. This skincare range boasts the innovative Cica Complex and incorporates additional ingredients like Allantoin and R-Protector.
Christopher K. Wood, the global brand president of Dr.Jart+, expressed his enthusiasm for the partnership, stating, «We are thrilled to welcome Enhypen and their devoted fans to the world of Dr.Jart+. Our brand is renowned for delivering high-performance skincare and engaging campaigns that bring joy to our community. Enhypen is the perfect choice as our inaugural global ambassador, as we both share a deep passion for innovation, art, creativity, and achieving healthy, radiant skin.»
The campaign delves into the individual challenges faced by each member of Enhypen, each of which is tied to a specific skincare benefit that Dr.Jart+’s Cicapair line is designed to address effectively.
In response, Enhypen expressed their delight and honor in a statement, saying, «We are excited and deeply honored to serve as the inaugural global ambassadors for Dr.Jart+. Through this partnership, we aim to reveal our most authentic and genuine selves in collaboration with Dr.Jart+. We look forward to our fans worldwide sharing in the excitement of this partnership, with much more to come in the near future.»
Founded in 2005 by CEO ChinWook Lee in Seoul, South Korea, Dr.Jart+ is a science-focused skincare brand renowned for its innovative products.
In 2019, the New York beauty conglomerate Estée Lauder fully acquired the Asian skincare brand after increasing its stake in Have & Be Co. Ltd., the skincare company behind Dr.Jart+ and the men’s grooming brand Do The Right Thing.