In a groundbreaking move, Klarna, the leading buy-now-pay-later giant, is revolutionizing the retail landscape with the extended rollout of its Ads Manager and Creator Shops. As Ads Manager takes the spotlight, now live in the UK and Sweden after its triumph in the US, and Creator Shops make their debut in the US following a successful stint in Europe, Klarna is set to reshape the way retailers engage with consumers.
Unlocking Growth with Ads Manager:
Klarna’s Ads Manager isn’t just another marketing tool; it’s a direct pathway to the 150 million strong high-intent shopper audience. Designed to offer retailers unparalleled reach, Ads Manager facilitates precise targeting, streamlined ad creation, and real-time campaign optimization. Unlike other platforms, Klarna’s Ads Manager captures consumer intent exclusively focused on shopping. Retailers in the US leveraging Klarna have witnessed click-through rates soaring up to 25 times industry averages, a testament to its efficacy.
The success story of Ads Manager is poised to go global, reaching all of Klarna’s markets in the coming months.
Creator Shops: Elevating Shopping Inspiration:
Enter Creator Shops, a game-changer in the realm of shopping inspiration. With a strategic entry into the US market, Creator Shops empower over 500,000 creators to launch storefronts on Klarna.com. As a result, users enjoy a seamless shopping experience, accessing curated product recommendations and engaging with shoppable videos and photos. This dynamic platform, born out of the growing influence of creators, presents an exciting opportunity for retailers to tap into a new dimension of consumer engagement.
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David Sandstrom’s Vision:
David Sandstrom, Klarna’s Chief Marketing Officer, envisions these advancements as a transformative shift beyond traditional buy-now-pay-later models. Klarna now emerges as a dynamic growth partner and retail media network. With a collective network exceeding one million retail partners and creators globally, Klarna offers businesses powerful tools to connect with high-intent shoppers, ensuring consumers enjoy a relevant and personalized shopping journey.
Stay tuned as Klarna reshapes the retail narrative globally, providing businesses with unprecedented avenues for growth and consumers with an enriched, personalized shopping ecosystem.
