The worlds of high fashion and sports continue to converge, and the latest collaboration to catch our attention is none other than Dior Men’s designer, Kim Jones, joining forces with Paris Saint-Germain (PSG) for the upcoming 2023/24 season.
Jones, a British design virtuoso, has unveiled a stunning collection of apparel and accessories for PSG, spanning a palette of elegant black, blue, and grey. This extraordinary capsule offers a seamless blend of relaxed and sophisticated pieces that capture the essence of both worlds.
At the heart of this collaboration stands a «unique» double-breasted suit, elevated with a distinctive strap detail and adorned with a lapel pin bearing the iconic Monsieur Dior’s initials. The collection extends to include a luxurious cashmere scarf, a silk tie exuding sophistication, a versatile reversible belt, a classic Harrington jacket, and the exquisite Dior Explorer loafers featuring the signature CD icon on the vamp. Completing the lineup are a stylish backpack and a refined toiletry bag, ensuring that PSG fans can make a fashion statement both on and off the field.
PSG has been making significant strides in the world of fashion retail, and this collaboration with Kim Jones underscores their commitment to style. Just last month, US sportswear retailer Lids opened a dedicated 450 sq m monobrand store for the French football club on London’s iconic Oxford Street. This expansion was prompted by the growing affection of Britons for PSG merchandise, with the UK now standing as the club’s second-largest market for merchandise sales.
But PSG’s reach isn’t limited to the UK alone. In June, PSG and Lids unveiled a new permanent store location in vibrant Miami, a testament to the club’s global appeal and the ever-expanding intersection of sports and luxury fashion. This partnership with Dior not only solidifies PSG’s presence in the world of high fashion but also highlights how sports teams are venturing into the realm of «regular» luxury fashion, bringing an unparalleled blend of style and athleticism to the forefront.