In an internal forum, JD.com’s founder, Richard Liu, openly addressed staff concerns about the platform’s complexities and inconsistent low-price strategy. Liu admitted to inefficiencies, attributing them to «poor management,» and committed to a transformative agenda. He urged active participation from the team, emphasizing collaborative efforts. This move coincides with heightened competition in China’s e-commerce arena, as JD.com and Alibaba face challenges from more budget-friendly contenders. Liu’s candid acknowledgment sets JD.com apart, contrasting with Alibaba’s recent push for reform led by Jack Ma.
