C&A France is thrilled to usher in a new era with the appointment of Nadia Bothorel as the Managing Director for France. This strategic move aligns with our commitment to adapting to evolving market dynamics and exceeding the expectations of today’s discerning consumers.

Nadia Bothorel brings an impressive 21-year track record from her tenure at the globally renowned Swedish retail powerhouse, Ikea, spanning from 1998 to 2019. Her extensive background includes leadership roles in internal training programs, store management, and a pivotal stint as Deputy General Manager of Ikea France. Notably, she served as Director of the Global Store Development Program from 2017 to 2019, playing a central role in shaping Ikea’s global retail landscape. For the past four years, she has lent her expertise as a dedicated business coach for executives and managers.

In an official statement, the company commented, «As a valuable addition to C&A’s Southern Europe leadership team, Nadia will be a driving force behind our transformation and growth strategy in France. She will collaborate closely with her teams and the European leadership, charting an exciting course for our brand.»

Nadia Bothorel takes the helm at C&A France, overseeing a network encompassing 165 points of sale, including multiple locations within Géant Casino shops. While our recent decision to close flagship stores on Haussmann and Rivoli in February 2023 was a significant move, we remain committed to our Parisian customers with the Montparnasse store and an outlet at La Défense, continuing to offer the latest in fashion and style.

C&A, a retail giant spanning 17 European countries with an impressive 1,300 shops and a dedicated workforce of over 27,000 individuals, embarked on a proactive restructuring journey at the close of 2021. This transformational effort aims to align our operations with the evolving market landscape, emphasizing agility and modernization throughout our network.

With Nadia Bothorel’s dynamic leadership, C&A France is poised for an exciting future. Expect a refreshing transformation in the world of fashion and retail as we embark on this promising journey.

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