Ilia Beauty, the renowned US-based beauty brand, is making its long-anticipated UK online debut on October 2nd, as it unveils its flagship store. This strategic move marks a significant milestone in Ilia’s global expansion strategy. The brand’s online storefront will be hosted on Shopify UK, showcasing its commitment to reaching a wider international audience.
This development comes following Ilia’s acquisition by the prestigious Courtin-Clarins family investment firm, Famille C, last year, while still maintaining its original founders with a minority stake in the business. The strategic partnership with Famille C has given Ilia the necessary backing to diversify its product offerings and expand its distribution networks across the globe, with a strong focus on the European market.
Ilia Beauty, recognized as a «skin-centric» brand, is renowned for challenging conventional clean beauty norms by creating safe, potent formulas. Founded by Sasha Plavsic in 2011, the brand began its journey with a single product, the Tinted Lip Balm, and has since experienced remarkable growth. Today, it offers a comprehensive range of products, including innovative «skincare-informed make-up hybrids» such as the Super Serum Skin Tint SPF 30 and the Limitless Lash Mascara.
Ilia’s product collection also features versatile multi-use makeup products like the Multi-Stick and the Color Haze Multi-Use Pigment, catering to the diverse needs of modern beauty enthusiasts.
Ilia Beauty’s expansion into the UK market underscores its dedication to providing clean and effective beauty solutions to a global audience. With its Shopify-based webstore, the brand is now better positioned than ever to deliver its outstanding products and unique ethos to beauty-conscious consumers in the United Kingdom and beyond. Explore the world of clean beauty with Ilia today.