In a significant development, Hurr, a leading player in the rental sector, has announced a substantial multi-million dollar funding round, reaching a milestone total of $10 million. The strategic investment, led by Praetura Ventures, garnered continued support from existing investors Octopus Ventures, Ascension, and D4 Ventures, reaffirming Hurr’s position as a standout business in the rental space.
CEO Victoria Prew shared this exciting news on social media, expressing gratitude to her dedicated team and both new and existing investors for their confidence in Hurr’s innovative hybrid business model. Despite acknowledging the challenges in the current fundraising landscape, Prew emphasized the company’s commitment to growth.
Hurr’s distinctive approach intertwines peer-to-peer commerce with rental services, boasting partnerships with over 130 renowned brands and retailers. Notably, their data highlights a compelling trend: 75% of customers engaging in renting a new brand subsequently make a purchase or express purchase interest, positioning Hurr as a pioneering force in fashion discovery.
Anticipating future developments, Prew hinted at «major plans» in the pipeline, promising continued innovation.
Founded in 2019 as a peer-to-peer rental platform, Hurr has evolved into a hybrid model, enabling top participants to earn up to £50,000 by monetizing their wardrobes.
Strategic collaborations have propelled Hurr into the spotlight, with notable partnerships including Net-A-Porter, Selfridges, John Lewis, Flannels, and Matches. Recent collaborations with esteemed fashion houses like Regina Pyo, Sandro, and Coperni underscore Hurr’s commitment to shaping the future of fashion discovery.
In a significant marketing move, Hurr initiated out-of-home campaigns this year, marking a pivotal moment for the brand. As Hurr continues to make waves, stay tuned for groundbreaking developments and advancements in the months ahead. Explore the future of fashion with Hurr, where innovation meets style.
