Hugo Boss is at the forefront of sustainable fashion, marking a significant leap by becoming the inaugural investor in Collateral Good Ventures Fashion I. This revolutionary climate-first venture capital fund, based in Luxembourg and targeting a substantial €100 million, is dedicated to accelerating sustainability initiatives in the fashion industry.
While the specific amount of Hugo Boss’s initial investment remains undisclosed, the German fashion powerhouse is set to contribute approximately 10% to the fund. This investment has garnered attention from prominent family offices, asset managers, and institutional investors.
Operating under the name Collateral Good Ventures Fashion I SCSp RAIF, the fund is positioned to make a substantial impact. Over the next five years, Hugo Boss’s contribution will subsidize a diverse portfolio of startup, early growth, and potential-stage companies. These companies are pioneering innovative solutions and technologies across various sustainability domains, including raw material upcycling, microfiber release prevention, and cutting-edge repair and care solutions.
Hugo Boss CEO Daniel Grieder underscored the strategic alignment of this investment with the brand’s overall strategy, stating, «Our CLAIM 5 strategy defines our growth trajectory, guided by our commitment to sustainability.» This strategic investment seamlessly complements Hugo Boss’s sustainability vision encapsulated in the ‘For a bold and better future’ strategy. The company aims to contribute to a waste-free and pollution-free planet by seeking innovative solutions, including increased circularity, the use of nature-positive materials, microplastic pollution elimination, and achieving zero emissions.