Explore the latest skincare sensation from Guerlain amidst a controversy over its use of the term «quantum.» Priced at €650 per 50 ml, the Impériale Gold Nobile cream and serum claim to revolutionize cosmetic rejuvenation through «quantum science.» However, social media backlash and scrutiny have put Guerlain in the spotlight.
Guerlain responded by emphasizing the legitimacy of «quantum biology» as a recognized field of scientific investigation. The skincare line, developed in collaboration with biophysicists from Palacky University in the Czech Republic, is rooted in groundbreaking advancements in quantum biology applied to skin cells, yielding proven results.
The controversy escalated when YouTuber G Milgram questioned the scientific basis in a video, garnering attention from 158,000 viewers. Anonymous testimonials from scientists also raised concerns about the use of the term «quantum.» Despite this, Guerlain stands firm on its innovative approach, explaining that living cells emit photons, smaller particles than molecules, crucial to its skincare technology.
Navigate the discourse surrounding Guerlain’s quantum skincare as it intersects with beauty and scientific advancements. Join the conversation on social networks, where the brand has playfully been mocked on its Instagram account, followed by almost 2 million users.
Discover the science behind Guerlain’s controversial quantum skincare and the brand’s commitment to pushing boundaries in the ever-evolving landscape of beauty.
