Greenpeace’s recent geolocation study exposes the challenges in clothing reuse, signaling a pressing need for systemic shifts in the fashion industry. The study, conducted over four months on 29 garments, tracked the journey of donated clothing, uncovering surprising results.
Among the findings, only one item confirmed reuse, purchased from a second-hand store in Romania. The majority of garments traveled extensive distances, reaching destinations like Chile, Pakistan, India, or Togo, while some lingered in Spanish warehouses or became untraceable.
Geolocation devices were placed on clothing suitable for reuse, deposited in containers across 11 Spanish provinces and Zara and Mango stores. Notably, Greenpeace discovered both Zara and Mango are managed by the same entities, with garments from both systems found in international textile reception centers.
A significant portion of tracked items ended up in Africa, emphasizing the challenges of textile waste management. Greenpeace underscores the need for urgent systemic changes, advocating for reduced production, increased garment durability and quality, and sustainable practices.
Post-report, Mango and Inditex (Zara) clarified their practices, emphasizing store containers for garment deposits. These items are sorted by non-profit entities for reuse, recycling, or electrical co-generation. Inditex assured agreements prohibit diverting garments to landfills or certain export markets to avoid negative community impacts.
Greenpeace’s investigation spotlights the fashion industry’s need for transparency, sustainability, and responsible waste management. Embrace a future where fashion prioritizes environmental and social responsibility.