Italian luxury sneaker brand Golden Goose is making waves in the sports world with its sponsorship of the Atlante Arena padel pavilion, set to open in Milan’s CityLife district in late 2024. In collaboration with Italian sports figures Demetrio Albertini and Lorenzo Alfieri, Golden Goose plans to take this unique padel concept global. The Atlante Arena will feature a retail space showcasing an exclusive range of customizable sneakers, apparel, and specialized padel equipment, all accessible through Golden Goose’s innovative co-design service.
Simultaneously, Golden Goose has unveiled the Star sneakers line, a collection designed specifically for padel enthusiasts. This strategic move aligns with the brand’s dedication to sports and community engagement.
In financial news, Golden Goose has selected Bank of America, Mediobanca, JPMorgan, and UBS as joint global coordinators for its upcoming Milan Stock Exchange IPO in 2024. Acquired by private equity firm Permira in 2020, Golden Goose reported a Q3 2023 revenue of €145 million, indicating a 16% YoY increase. The brand’s fiscal 2022 revenue experienced significant growth, surging by 39.5% to reach €387.27 million. The IPO, expected to value the company at around €3 billion, marks a crucial milestone in Golden Goose’s growth strategy.
The Atlante Arena, developed in collaboration with padel app WeSmash and designed by Novembre Studio, aims to provide a holistic padel experience. With six indoor courts, a Pro court, vintage-style outdoor courts, and a second-floor lounge offering panoramic views, the arena goes beyond sports, emphasizing health, personal care, beauty, sustainability, and nutrition. The outdoor area is designed for hosting special events, making the Atlante Arena a distinctive destination.
Golden Goose’s venture into padel and the Star sneakers launch underscores the brand’s commitment to innovation, community, and an enhanced customer experience. Stay tuned for the brand’s IPO, a pivotal moment in Golden Goose’s continued growth.
