Frame’s Spring ’24 campaign is set to make waves with the iconic Gisele Bündchen returning as its face, captured through the lens of Erik Torstensson, Frame’s co-founder, and creative director, against the vibrant backdrop of Miami.
This campaign, following Gisele’s show-stopping appearance at New York Fashion Week, not only grabbed global attention but also propelled bestsellers like the Leather Midi Vest Dress, MC Denim Jacket, and the coveted Le Mec Jean.
Anticipating another round of success, this chapter takes a more intimate approach, providing a day-in-the-life perspective of the Frame woman, moving away from traditional paparazzi shots.
Gisele is elegantly showcased in a bedroom setting, exuding a «pared-back and barefoot» charm, adorned in vintage-inspired denim. The collection highlights Frame’s denim legacy with top silhouettes – Le Jane, Mariner, and The Extra Wide Leg. The Jetset denim steals the spotlight, designed for travel days with elevated comfort, devoid of hardware, seams, or pockets. Gisele also shines in a retro sweatshirt and modern minimalist white suiting.
This highly-anticipated collection is now available at premier retailers, including Net-A-Porter, Matches, Harrods, Selfridges, MyTheresa, Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, and Elyse Walker.
Frame’s Spring ’24 campaign, featuring Gisele Bündchen, isn’t just a fashion statement; it’s a fusion of timeless elegance and contemporary style, available now for fashion enthusiasts and trendsetters alike.
