Los Angeles-based fashion brand Frame has made a stylish statement by naming supermodel Gisele Bündchen as the face of its Winter 2023 collection. Captured by renowned fashion photographer David Sims, this campaign weaves a fresh visual narrative for Frame, showcasing three distinct facets that together represent «the new Frame woman.»
The first facet exudes the allure of Los Angeles, showcasing the brand’s high-fashion side. The second embodies the relaxed, effortless California lifestyle, while the third spotlights denim as the central focus, with «Gisele in THE jeans.»
Erik Torstensson, co-founder of Frame, expresses, «This is not just a new decade for Frame; it is a new era.» He highlights Gisele’s multi-faceted identity, including her role as an entrepreneur, mother, and advocate for environmental consciousness. Her unwavering work ethic and innate style make her the embodiment of wellness and thoughtfulness. Torstensson views this collaboration with Gisele as an honor and a dream come true for the brand.
The Winter 2023 collection is now available at Frame stores worldwide, as well as through global retailers like Net-A-Porter, Matches Fashion, Harrods, Selfridges, MyTheresa, and esteemed US retailers such as Neiman Marcus, Bergdorf Goodman, and Elyse Walker.
Frame currently boasts 14 stores in North America and one store in London. Their collections are accessible through e-commerce platforms and prominent department stores and boutiques worldwide. Embrace the essence of the new Frame woman, beautifully embodied by Gisele Bündchen. Get ready to make a stylish statement this winter with Frame.