Explore Fila’s newest venture, Fila, a contemporary ode to its iconic sportswear legacy. With visionary Lev Tanju, founder of Palace, at the helm as Creative Director, Fila promises a fresh take on modern design and athletic fashion.
The inaugural Fila collection delivers an elevated fusion of sportswear, featuring meticulously crafted apparel and accessories. Classic silhouettes, inspired by Fila’s rich archives, are seamlessly blended with contemporary design elements, offering a perfect blend of craftsmanship and authenticity for everyday style.
Lev Tanju, renowned for shaping London’s vibrant skate culture, brings a unique perspective to Fila. While retaining his role at Palace, Tanju aims to infuse Fila’s offerings with the stylish heritage of Italy. «Italy stands for all things stylish, and I want Fila’s rich Italian heritage at the heart of Fila,» says Tanju.
Tanju’s diverse collaborations with brands and artists highlight his ability to connect with broad audiences, aligning with Fila’s commitment to engaging a wide consumer base. The new Fila logo, featuring vibrant colors reminiscent of the Italian flag, symbolizes a fresh chapter in the brand’s evolution.
Todd Klein, Fila’s Global Brand President, sees this collaboration as a significant milestone, emphasizing Fila’s dedication to redefining sportswear boundaries. Fila is positioned as more than an extension but as a tribute to the brand’s innovative spirit.
Fila will be available globally on major e-commerce platforms, local department stores, and select boutiques. The collection will be unveiled to buyers this month, with a public and media campaign set for June. Join Fila in this exciting chapter, leading the sportswear industry and captivating a new wave of loyal consumers.
