As we embark on a new fashion era in 2024, the winds of change are ushering in a vibrant shift from Barbie pink to the bold allure of red. This seismic transition signifies not just a change in color but a passionate revolution in the world of fashion.
The Pink Renaissance of 2023, inspired by the cinematic influence of Margot Robbie’s «Barbie» movie, is making way for a dynamic wave of red tones. Luxury labels such as Valentino, Balmain, Stella McCartney, Dolce & Gabbana, David Koma, and Bottega Veneta have already paved the way, showcasing red hues on the runways during the Autumn-Winter 2023 shows.
The trend extends beyond clothing, making a striking impact on beauty routines. Social media platforms, especially TikTok, are witnessing a surge in popularity for red-inspired makeup looks, with trends like red wine and cherry makeup amassing millions of views.
Data from global fashion search engine Stylight reveals a shifting landscape, with a 21% increase in demand for red and burgundy red items, signaling a decline in the popularity of pink-colored fashion. Etsy mirrors this trend, reporting a substantial drop in searches for hot pink items and a rising interest in ‘berry,’ a rich red with a hint of blue.
As we eagerly await Pantone’s announcement for the color of the year 2024, fashion enthusiasts are already embracing red as the frontrunner. This passionate and energetic color is set to dominate not only wardrobes but also makeup palettes, symbolizing a bold and dynamic aesthetic for the upcoming year.
Get ready to immerse yourself in the rich and passionate hues of red, defining the fashion landscape in 2024.
