Falconeri, the renowned Italian premium knitwear brand, which made its foray into the French market in 2019, is amplifying its presence in France by enlisting a prominent brand ambassador. Falconeri has chosen the accomplished actress Philippine Leroy-Beaulieu, best known for her roles in popular TV series like ‘Call My Agent’ and ‘Emily in Paris,’ to headline its Fall/Winter 2023-24 campaign.
In this campaign, Leroy-Beaulieu takes center stage in a series of advertisements that draw inspiration from the understated elegance of quiet luxury, with a particular focus on cashmere, Falconeri’s signature fabric.
At the age of 60, Leroy-Beaulieu, who spent a portion of her childhood in Italy, embarked on her film and theatre career in the 1980s. Notably, she was present in Milan on October 11 when Falconeri hosted its very first runway show.
Falconeri’s extensive menswear and womenswear collections are available through a global network of 175 monobrand stores, including 91 within Italy. In France, the brand currently operates approximately 15 stores and has exciting plans to unveil a Parisian flagship at 92 rue de Rivoli on November 16.
The Calzedonia group, the parent company of Falconeri, also oversees renowned lingerie and hosiery chains, including Intimissimi, Calzedonia, and Tezenis. In 2022, the group achieved a remarkable revenue of €3.047 billion, representing a significant 21.6% increase compared to the previous year.