Discover the latest Louis Vuitton menswear collection at Selfridges’ Corner Shop, where Pharrell Williams makes his debut as Creative Director. As one of the select non-LVMH retailers chosen for this exclusive showcase, The Corner Shop in the London flagship transforms into a Louis Vuitton haven for the next five weeks, blending the brand’s rich heritage with Pharrell Williams’ innovative touch.
The dynamic space, reimagined as a fusion of classic and modern Vuitton aesthetics, recreates the essence of the brand’s Parisian home with captivating landscape backdrops. Cubes within the space reflect the season’s digital-pixels-meet-Damier-check theme, accompanied by music that pays homage to Williams’ influential background in the music industry.
The flagship’s windows proudly display the Louis Vuitton LVRS collection, capturing an overarching mood of joy, light, and sun – a trademark of Pharrell Williams, known for his hit song «Happy.» The collection, described as «a love letter to the brand,» spans a wide spectrum from casual to smart, traditional to innovative.
During the Paris show where the collection debuted last year, Williams expressed, “For me, LV means LVERS. If you appreciate Louis Vuitton, you’re a lover of the curation. The humans who buy and wear Louis Vuitton have five modes…»
Explore a carefully curated selection of the SS24 fashion and accessories at The Corner Shop, featuring the distinctive pixelated ‘Damoflage’ chessboard print, alongside tailoring, leather jackets, and retro sportswear.
While this presents a unique experience within Selfridges, it’s important to note that Louis Vuitton’s ultra-luxury pricing positions this as an exclusive offering. Access to the collection in The Corner Shop is available by appointment only.
