Ex-Gymshark chief Hewitt joins, invests in affordable jewellery brand D.Louise

Steve Hewitt, the former CEO and Executive Chair of Gymshark, has taken on a pivotal role as the Investment Director at D.Louise, a fast-growing UK-based jewelry brand. While the precise size of Hewitt’s investment remains undisclosed, it will fuel D.Louise’s expansion plans after experiencing remarkable annual growth exceeding 100%. Founder Olivia Jenkins initially collaborated with Hewitt through his advisory firm, Whanau, recognizing his invaluable experience for scaling the business on a global scale. D.Louise is determined to boost brand awareness by forming partnerships with key ambassadors and organizing offline activations, including pop-up events. While the UK and the US currently represent its primary markets, the company has ambitious plans to redefine the market and establish a global presence with Hewitt’s guidance.