Amidst the timeless tunes of the 1970s and 1980s, the Palace underwent a stunning transformation on September 26, courtesy of renowned lingerie brand Etam. In its sixteenth live show, which was streamed on social media and the French TMC channel, Etam turned the legendary Faubourg-Montmartre venue into a mesmerizing fashion spectacle. Beyond the stage, celebrities and influencers bedazzled the audience and balcony in their rhinestone-studded evening attire.
The show commenced with a lively performance by Corona, delivering «The Rhythm of the Night.» Models graced the stage in lingerie ensembles featuring black and white lace, fishnets, and plumetis, with silver accents adding an extra dose of sparkle through cuffs, micro-skirts, and pearly shorties.
The runway featured captivating dark green ensembles followed by red outfits that exuded sensuality with lace and transparency. A playful display of straps and layering continued to enhance the sultry ambiance, with models of diverse body types radiating confidence.
Notably, supermodel Constance Jablonsk was among the spectators at the event. This annual showcase serves to strengthen Etam’s foothold in the French market and bolster its international presence, as the Milchior family’s company expands worldwide, with 660 stores, including 420 in France.
The approximately 80 pieces unveiled during the evening are now available on Etam’s e-commerce platform and in physical stores.
The show concluded with all models dancing on stage, followed by a captivating performance by Boney M. Other musical acts included Baccara, Shygirl, and Lous and the Yakuza.
The star-studded guest list featured prominent names like Louane, Christina Milian, Vitaa, Tyga, Laury Thilleman, Ophélie Meunier, Frédérique Bel, Arielle Dombasle, and Rachida Dati, who partook in the festivities. It was an enchanting Parisian night, continuing with a DJ and flowing champagne, celebrating fashion, music, and glamour.