Esprit, the renowned fashion brand, is making a stylish statement in Chicago by opening a pop-up store at 900 North Michigan Shops, conveniently situated on Level 3 of this iconic shopping destination.
This pop-up boutique offers a unique opportunity for a new generation of shoppers to immerse themselves in the timeless appeal and innovative designs that Esprit is celebrated for.
Esprit’s Chicago pop-up stands as one of only three such locations in the United States, joining the ranks of New York and Los Angeles. This makes 900 North Michigan Shops the exclusive Midwest hub to experience the essence of Esprit.
Alicia Skruba, responsible for marketing and business development at 900 North Michigan Shops, expressed her enthusiasm for this addition: «Our team meticulously curates the shops at 900, and the Esprit store adds a touch of nostalgia to our vibrant neighborhood. With established luxury fashion houses and local boutiques lining the bustling Gold Coast and Michigan Avenue, we aim to provide both tourists and locals with an authentic brand experience. This iconic 1980s brand has left an indelible mark on fashion, and we are excited to introduce it to the next generation through 900 Shops.»
Esprit’s ambitious expansion strategy across North America throughout 2023 and 2024 is well underway. Currently, the company operates around 160 retail stores globally, alongside an impressive network of 450 franchise partner stores. Esprit is gearing up for its official global relaunch in the fall of 2023, with a strong commitment to modernizing the brand’s heritage and values to resonate with today’s discerning consumers.
William Pak, CEO of Esprit, underscored the significance of the Chicago pop-up: «The opening of the Chicago pop-up marks a pivotal step in Esprit’s reentry into the North American market. It offers shoppers an immersive journey into the world of Esprit, spanning both its rich history and contemporary offerings. This experiential retail space, nestled on Chicago’s famed Magnificent Mile, one of the world’s most iconic and bustling neighborhoods, invites customers to embrace Esprit’s core brand principles—playful, modern, and cool. The store’s dynamic theme will evolve each month, ensuring a fresh and engaging experience.»