Revolution Beauty, on a trajectory of recovery from challenges in 2022 and early 2023, is bolstering its leadership team with the appointment of Erin Cast as the President of its North America operations. This strategic move underscores the company’s commitment to expanding its footprint in the critical North American market. Based in New York, Cast brings over 25 years of diverse experience in sales, marketing, general management, and board roles across beauty, food & beverage, and omnichannel retail.
Cast’s recent role as General Manager at Royal Canin showcased her adept leadership skills, contributing to a remarkable sales growth of over 25% across Specialty Retail and Omnichannel. Prior to that, she served as the Chief Marketing Officer, Global Consumer Beauty at Coty, orchestrating the successful turnaround of Cover Girl and fostering growth for Sally Hansen. With a decade-long tenure at L’Oréal Consumer Beauty in New York, focusing on cosmetics and skincare, Cast brings a wealth of expertise to Revolution Beauty.
Lauren Brindley, CEO of Revolution Beauty, underscores North America as a priority market for the British brand. Despite having established partnerships with leading beauty retailers in the region, there remains significant untapped potential for expansion. Brindley expressed confidence in Erin Cast’s profound beauty industry experience, stating that she is the ideal leader to propel growth and revolutionize the brand’s presence in North America.
