Discover the allure of Berghaus’ latest insulated apparel in the groundbreaking campaign, ‘Cold Studies.’ Crafted as a long-term platform, this initiative is set to inspire outdoor enthusiasts to embark on cold-weather escapades while showcasing the brand’s cutting-edge technical developments. Timed with the launch of their autumn/winter range, ‘Cold Studies’ transforms the cold into a canvas for exploration, illustrating how Berghaus’ insulated products empower outdoor enthusiasts on trails, in nature, or amidst cityscapes for extended periods.
This comprehensive campaign spans media, social platforms, and retail activations, promising a winter wonderland experience until February 2024. With a strong high-street presence in London, Liverpool, Newcastle, and Manchester, ‘Cold Studies’ brings the adventure directly to urban landscapes.
Partnering with retail giants Blacks, Tiso, and Go Outdoors, the campaign goes beyond traditional advertising. Interactive window displays and integrated shopper marketing activations at key sites create an immersive experience, making ‘Cold Studies’ more than a visual delight – it’s an interactive journey.
Dan Cunningham, Berghaus’ Global Head of Brand, expressed excitement, stating, «Winter is our expertise, and with our new winter gear ready to hit the shelves, we’re going big! Cold Studies reflects the incredible work of a dedicated team. It’s crafted to position Berghaus at the forefront, emphasizing our longstanding legacy of innovation in cold-weather gear. We’re eager to witness consumer engagement and the positive impact it will have for our valued retail partners.»
Join Berghaus in turning the cold into your canvas for adventure with ‘Cold Studies’ – the epitome of winter style and exploration.