Indulge in the allure of Lounge, the premier intimates brand, as it debuts its Christmas pop-up on Liverpool One’s South John Street, marking a sensational city debut. Following a series of successful temporary stores and the recent launch of its permanent location in Westfield White City, London, Lounge now sets its sights on adding seven more permanent UK stores within the next 12 months.
Running until December 23rd with the enticing tagline ‘Comfort Made Sexy,’ the 4,000 sq ft Liverpool One space is meticulously designed to «emulate a cosy and warm shopping environment in Lounge’s signature minimal style… delivering a premium shopping experience.»
Explore Lounge’s extensive range of bestselling lingerie, loungewear, and nightwear, featuring size-inclusive product lines ranging from XS-3XL and 30A-40G. Guided by ‘Lounge Fit Experts,’ receive personalized advice on fit and style, enhancing your shopping journey.
Founder Mel Marsden expresses enthusiasm about expanding into physical retail, stating, “As [it] continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers but also align with our dedication to providing the ultimate customer experience. Liverpool One’s core visitor-centered values and loyal consumer base made it the ideal home.”
Rob Deacon, Asset Management Director for the Grosvenor-operated mall, echoes this sentiment, saying, “The rapidly expanding brand aligns very well with our demographic here… and it was great to see our visitors enthusiastically interact with the pop-up over the launch weekend.”
This exciting opening follows the recent news of Red Run, the women’s active streetwear brand, unveiling its flagship store at the shopping center.
