Discover the highlights from the latest Denim Première Vision event in Milan, a two-day spectacle held at Superstudio Più on Via Tortona from November 22 to 23. This edition exceeded expectations, marking it as a triumphant success in the world of denim.
International buyers flooded the event, with notable attendance from France, Germany, Holland, Scandinavia, and the United States. Luxury powerhouses like Kering and LVMH, mid-range brands, and mass-market giants all contributed to the vibrant atmosphere of this premier textile trade show.
Showcasing a commitment to quality and luxury segments, Fabio Adami Dalla Val, the show curator, emphasized denim’s versatility, catering to everything from sophisticated dinner jackets to trendy tracksuits. The event offered a sneak peek into the spring-summer 2025 collections, providing a comprehensive overview of the denim industry, from yarn to weaving, washes, and accessories, with a dedicated focus on eco-sustainability.
Key players in sustainability, such as PureDenim, M&J Group, and Isko, unveiled groundbreaking initiatives. Isko’s Rad Rags project, developed by Creative Room Italia, exemplifies a sustainable approach by minimizing fabric waste and repurposing it to enhance garment quality.
Sebla Onder, sustainability manager at Orta, stressed the crucial role of sustainability in collaborating with luxury brands. Paolo Marcenta of FashionLab highlighted the industry’s growing focus on sustainable materials, treatments, and finishes.
Emerging trends featured a demand for heavier fabric weights, a shift towards 100% cotton sans elastane, and the rising popularity of jacquard denim fabrics and prints. The Fashion Forum area showcased these trends, presenting a ready-to-wear collection in collaboration with select exhibitors.
Denim PV’s Denim Fashion District brought together ten fashion brands, including Adriano Goldschmied and Fade Out Label, creating a platform for visibility and networking for emerging designers.
Looking ahead, Denim PV announced the next two editions in Milan, scheduled for June 5 and 6 and December 4 and 5, 2024. This decision reflects a commitment to stability during times of industry change and uncertainty.
In summary, Denim Première Vision in Milan not only showcased the best in denim innovation and sustainability but also provided a global platform for industry connections and fashion-forward collaborations. Stay tuned for more as Denim PV continues to shape the future of denim excellence.
