Global footwear brand Crocs is kicking off its annual ‘Croctober’ celebration, dedicated to its passionate community of fans.
The festivities commenced with the highly-anticipated unveiling of the Crocs Classic Cowboy Boot, a design that has long been requested by devoted fans. This exciting addition is set to debut on Croc Day, an annual fan-initiated holiday celebrated every October 23rd. The boot boasts a high-shine croc-embossed texture and features western-inspired stitching.
What makes this boot truly special are its unique metallic Jibbitz charms, allowing for personalization, and a spin-able spur charm attached to the shoe’s backstrap. The Crocs Classic Cowboy Boot will be available for a limited time starting October 23rd on Crocs.com and select Crocs retail stores.
Heidi Cooley, Chief Marketing Officer at Crocs, expressed her excitement about Croctober, stating, «It’s the most wonderful time of the year – Croctober – a time to celebrate the most imaginative fans in the world, and this year is no exception. Croc Day was born from our fans’ enthusiasm, so we couldn’t think of a better way to honor them than by bringing their ideas to life not just for one day, but throughout the entire month. At Crocs, we truly appreciate our fans!»
Throughout Croctober, Crocs will shine a spotlight on its most creative and fearless fans from around the world, known as Crocs Stars. These enthusiasts have crafted everything from Crocs-themed cakes to life-sized Crocs costumes, and their remarkable creations will be showcased across Crocs’ various platforms and in in-store activations.
To conclude this month-long celebration, Crocs will pay tribute to its global community by introducing the ‘Crocstellation,’ a new constellation shaped like a giant Classic Clog that will become a permanent fixture in the night sky. Fans worldwide can experience the Crocstellation by visiting crocs.com and using an exclusive AR filter to witness it for themselves.