In a groundbreaking move, Cocorose London is redefining sustainable fashion with the launch of its ‘Kew’ collection. These low-top trainers, named in homage to the Royal Botanic Gardens Kew, feature innovative cactus leather, offering a perfect blend of sustainability, vegan appeal, and recyclability.
Crafted in Portugal, the ‘Kew’ trainers present a compelling alternative to traditional animal and synthetic leather. The commitment to comfort is unwavering, delivering a timeless aesthetic that resonates with environmentally conscious individuals, irrespective of their vegan lifestyle.
Janan Leo, the founder of Cocorose London, emphasized the collection’s significance in the fashion landscape, stating, «The launch of the range marks a watershed moment not only for Cocorose London but for the wider fashion landscape. We’re providing women with a truly sustainable choice that resonates with their 21st-century lifestyle and principles—a plant-powered footwear with purpose and enduring style.»
The strategic use of cactus leather aligns with sustainability goals, harnessing the natural carbon sink properties of cacti plants. Leo highlighted the eco-friendly aspects, noting that a mere 14-acre plantation can absorb around 8,000 tons of carbon while being considerate of vital water resources.
The ‘Kew’ collection, available in five vibrant color options, extends Cocorose London’s sustainability initiatives. The trainers boast durable soles crafted from 30% recycled cork material, repurposing discarded wine corks. This launch is a testament to the brand’s ongoing commitment to sustainability, complementing existing initiatives such as shoe recycling, plant-a-tree schemes, and a steadfast advocacy for slow fashion and small-batch production.
Explore the intersection of style and sustainability with Cocorose London’s ‘Kew’ collection—where each step echoes a commitment to a greener, more eco-conscious future.