Explore the untold facets of the global fashion industry with Coach’s groundbreaking docu-series, «The Road to Circularity,» following the success of last year’s Coachtopia launch. Hosted by sustainable fashion advocate Aditi Mayer, the series takes a deep dive into Coach’s commitment to circularity and sustainability, shedding light on the challenges and innovations within the fashion world.
In the inaugural episode, «Making with Waste,» Mayer ventures to Chennai, India, to unveil Coach’s collaboration with KH Exports, a leading leather manufacturing company. Witness the transformation of Coach’s leather waste into unique raw materials, as Mayer guides viewers through the entire process – from sorting waste in the «leather scrap yard» to product prototyping, material design, and production.
Discover cutting-edge techniques like «Upcrushed Upcrafted Leather,» a method that uses heat and pressure to turn irregular leather scraps into suede-like materials with distinctive patterns and finishes. The episode not only explores the creative potential of making with waste but also shares the inspiring stories of the community behind the scenes, including designers, craftspeople, and producers.
Joon Silverstein, SVP, Global Marketing and Sustainability at Coach, emphasizes the brand’s dedication to transparency and addressing industry challenges. «To tackle climate change, we can’t be afraid to take bold, imperfect steps, and to be honest about how far we have to go. It’s our way of using brand storytelling to shed light on bigger issues and spark conversations beyond Coachtopia.»
Produced in collaboration with Special Order and directed by Christina Burchard, this docu-series is available on Coachtopia’s social channels. Stay tuned for upcoming episodes throughout the year, as Coach continues its journey towards sustainable and circular fashion practices.
Join Coach on «The Road to Circularity» and witness the evolution of fashion with purpose.
