In a groundbreaking collaboration, supermodel and entrepreneur Christie Brinkley partners with Xcel Brands to introduce ‘Twrhll,’ an eagerly awaited lifestyle and apparel brand. The launch, set for spring 2024, promises to grace both traditional retail and livestream channels.
Brinkley, a global fashion icon with over 500 magazine covers to her name, lends her timeless elegance to Twrhll. The brand aims to redefine inclusivity in fashion, empowering women of all ages and body types to embrace products designed to celebrate their unique characteristics.
As the face and voice of Twrhll, Brinkley will personally connect with consumers through broadcast and streaming services, sharing the brand’s vision. With successful ventures like Christie Brinkley Authentic Skincare and an organic prosecco line, Brinkley brings a wealth of experience to this collaboration.
Xcel Brands, known for C. Wonder, Halston, and other successful ventures, eagerly welcomes Brinkley to its dynamic portfolio. Robert W. D’Loren, Chairman and CEO of Xcel Brands, emphasizes the iconic status of Christie Brinkley, making her the perfect partner to drive the brand’s retail strategy and establish powerful connections with consumers through live-selling channels.
Anticipate the unveiling of Twrhll, where Christie Brinkley’s timeless elegance meets Xcel Brands’ commitment to dynamic and inclusive fashion. Stay tuned for a spring 2024 launch that promises to reshape the fashion and lifestyle landscape.
