In the world of avant-garde fashion, Charles Jeffrey Loverboy continues to break the mold with its latest launch and campaign.
Introducing the «Moccasin Moggies,» a truly distinctive pair of shoes adorned with striking metal ‘cat’s claws’ at the front. Described by the company as, «Beware, these Moccasin Moggies make a lasting impression! Loverboy’s take on the classic slip-on loafer, crafted in Italy from leather and featuring fearsome claw detailing, ensures you stand out.»
The campaign, aptly named «Not For,» centers on these remarkable shoes, showcasing eccentric visuals that highlight their unique design. A playful video even demonstrates the claws slicing a football in half, driving home the point that these shoes are ‘Not For’ typical activities like football or foot fetishes.
Charles Jeffrey, a Scottish designer based in London, has seen steady growth in his brand this year. In 2022, the label announced a transition from two collections a year to four, with the debut of a pre-spring collection for 2024 in May.
The collection itself, titled «Statant Passant Rampant,» reinterprets the vibrant visual language of medieval Britain, further cementing Loverboy’s reputation for unorthodox creativity.
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In the realm of avant-garde fashion, Charles Jeffrey Loverboy stands out with its latest launch and campaign.
Meet the «Moccasin Moggies,» a distinctive pair of shoes featuring striking metal ‘cat’s claws’ at the front. Described by the company as, «Beware, these Moccasin Moggies make a lasting impression! Loverboy’s take on the classic slip-on loafer, crafted in Italy from leather and adorned with fearsome claw detailing, ensures you stand out.»
The campaign, aptly named «Not For,» revolves around these exceptional shoes, showcasing eccentric visuals that highlight their unique design. A playful video even demonstrates the claws slicing a football in half, emphasizing that these shoes are ‘Not For’ conventional activities like football or foot fetishes.
Charles Jeffrey, a Scottish designer based in London, has witnessed steady brand growth this year. In 2022, the label announced a transition from two collections a year to four, including the debut of a pre-spring collection for 2024 in May.
The collection itself, titled «Statant Passant Rampant,» reinterprets the vibrant visual language of medieval Britain, solidifying Loverboy’s reputation for innovative creativity.