Explore the intersection of French luxury and Manchester’s street chic with Chanel’s latest Métiers d’Art collection. Virginie Viard’s creative brilliance takes center stage in this spectacular showcase, seamlessly blending gritty street culture with regal elegance and sassy French chic.
Staged against the historic backdrop of Manchester’s cotton trading hub, Thomas Street, the collection boasts a palette inspired by the late Queen Elizabeth – from light lilac to burnt orange. Viard’s fresh silhouette, featuring lean, body-hugging designs with daringly short skirts, adds a contemporary flair to Chanel’s timeless elegance.
This outdoor runway presentation pays homage to Manchester’s rich history, with a transparent tent-covered audience including Chanel ambassadors Kirsten Stewart and Sofia Coppola. Coppola’s punchy video, blending street graphics and Manchester’s music tradition, adds a dynamic touch.
Models exuded enthusiasm for Viard’s vision, described as «fun, fresh, and young.» The collection showcases a departure from traditional quiet luxury, featuring sexy suits, impeccable redingotes, coat dresses, and sequined party frocks.
The curated soundtrack, featuring post-punk classics, climaxes with a tribute to Manchester’s music scene. Chanel’s three-day Manchester immersion includes a Premiership match at Old Trafford, emphasizing ties to Manchester United and nods to founder Coco Chanel’s historical connections.
Key fabric tweed, discovered by Coco in Eaton Hall, takes center stage. Laurence Dacade’s footwear designs and iconic baker boy’s caps complete the looks. Post-show, Chanel celebrates with a private recital by punk-poet John Cooper Clarke and a concert by Primal Scream, showcasing a commitment to embracing foreign cultures and renewing the brand’s DNA.
Experience the fusion of French sophistication and Manchester’s edgy style with Chanel’s Métiers d’Art Collection.
