Calvin Klein makes a statement with its Spring 2024 campaign, featuring actor Jeremy Allen White in his debut for the iconic brand.
Captured against the dynamic backdrop of New York City by renowned photographer Mert Alas, Jeremy Allen White exudes empowered energy in Calvin Klein’s latest campaign. Through captivating stills and videos, White’s deep connection to the city resonates, showcasing Calvin Klein’s iconic styles.
The spotlight of the Spring 2024 campaign falls on the men’s underwear collection, injecting new life into classic designs. Updated logo treatments and materials prioritize style and everyday comfort. Introducing fresh styles like Intense Power, Micro Stretch, and Micro Mesh alongside essential Modern Cotton and Cotton Stretch underwear, the collection offers a diverse range for the modern man.
Calvin Klein remains committed to minimalist essentials throughout the collection, infusing them with modern innovation and sensuality.
Content featuring Jeremy Allen White will dominate Calvin Klein’s social channels throughout January and grace high-impact out-of-home placements globally.
Renowned for his roles as Phillip ‘Lip’ Gallagher in the comedy-drama series ‘Shameless’ and recently as chef Carmen ‘Carmy’ Berzatto in ‘The Bear,’ Jeremy Allen White brings his unique energy to Calvin Klein’s Spring 2024 campaign.
Explore the latest collection now available on calvinklein.com.
