Burberry, the iconic British luxury fashion house, takes a bold step forward by welcoming award-winning Chinese actress Tang Wei to its distinguished cadre of brand ambassadors. This strategic partnership reflects Burberry’s proactive approach to capturing the post-pandemic rebound in the crucial Asian market.
Tang Wei, celebrated globally for her exceptional performances in ‘Late Autumn,’ ‘The Golden Era,’ ‘Crossing Hennessy,’ and ‘Decision to Leave,’ brings an international spotlight to Burberry. Her illustrious career has earned her prestigious accolades, including the China Film Directors’ Guild Award for Actress of the Year and the Asian Film Award for Best Actress.
Expressing her admiration for Burberry’s craftsmanship, Tang Wei states, “I adore Burberry’s distinct mastery of color and lines, which exudes a sense of both familiarity and novelty. It’s a British charm that I’ve come to know and love, coupled with a timeless yet rebellious modern spirit.”
This collaboration amplifies Burberry’s influence in the Asian market, with Tang Wei joining forces with Jun Ji-hyun, the first female ambassador from South Korea.
Burberry’s recent financial report underscores its commitment to the Asia Pacific, with first-half sales witnessing an impressive 18% growth. The robust Q1 recovery of 36% signals resilience in the face of pandemic disruptions. Mainland China comparable store sales recorded a substantial 15% increase in the first half, with a minor Q2 dip of 8%, attributed to shifting spending patterns offshore. Notably, the Chinese customer group exhibited remarkable growth at 25%.
As Burberry strategically navigates the Asian market landscape, Tang Wei’s appointment as a brand ambassador aligns seamlessly with the brand’s dedication to timeless elegance and contemporary sophistication. Explore the allure of Burberry through the lens of Tang Wei, an epitome of international talent and style.
Experience Burberry’s fusion of British charm and modern rebellion with Tang Wei, an ambassador embodying elegance in every stride.
