Experience the pinnacle of luxury in the heart of Birmingham as Goldsmiths, a prominent player in the UK watch and jewelry sector, debuts its revamped showroom at Bullring. This significant upsize and refurbishment mark a commitment to excellence, solidifying Bullring’s status as a premier destination in the UK’s second city.

Spanning two floors and covering 8,000 sq ft, the enhanced boutique boasts a dual-sided corner showroom with a striking glass wraparound frontage, including a dedicated entrance for the new Rolex area. Individual branded sections for Cartier, Tag Heuer, Tudor, and Hublot, along with central watch cabinets featuring Chanel, Gucci, Oris, Tissot, and pre-owned models, redefine the luxury watch experience.

The ground floor beckons jewelry enthusiasts with an extensive selection of luxury brands like Fope, Messika, Roberto Coin, Mappin & Webb, Jenny Packham, and Goldsmiths’ exclusive collections.

Elevating the experience, the store introduces a premium hospitality bar, private consultation rooms, a pop-up jewelry space, a dedicated service and repair lounge, a watchmakers room, and areas for product polishing and cleaning.

Toby Tait, Director of Asset Management at Hammerson, notes, ‘Goldsmiths’ significant upsize signifies a shared vision for Bullring’s future. The new showroom enhances the lineup of leading names in jewelry within the destination, contributing to a sector performing exceptionally well across our portfolio.’

Discover unrivaled luxury at Bullring’s Goldsmiths, where every detail is meticulously curated for a bespoke shopping experience in the heart of Birmingham.

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